One way that you can use your business name is to strike up conversations is to use it in your introduction. You can state your name and your title at a business when you introduce yourself. This way those that you are speaking to know your name and your business, however, it usually only works if you work for a company that is well known in the area or market. If you notice that you are among business people from competitive companies you can still state that you are from another company, but you need to be careful. You may want to hang back and not be so direct with the group. Listen to what they have to say and if they have anything to say about the company, in which you work for. If they happen to mention the company in a good way or mention your name, specifically you can then introduce yourself to the group as being part of the company. However, you should use your own judgment when it comes to conversations that mention your company in a negative way.
If you aren’t the direct type of person, you can always walk around the room and spot some groups that you may want to join. You can come up to a group and listen to what they are talking about. Once you recognize something that they are talking about you can join in the conversation. Once the group has become impressed with you, you should state your name and the company that you work for as well as any accomplishments with the company that you have had. Bragging can be frowned upon at social events, but it is okay to simple state once that you have made progress for the company that you work for.
As for striking up conversations, you may want to use direct and indirect ways of striking up a conversation. You may not feel ready to go to a group and introduce yourself so you may want to tell a polite joke or strike up small talk. Complimenting someone on an accomplishment is one way of striking up a conversation. You can also use other methods like by asking someone their name and what they do for a living. Whatever you do, rather in a professional setting or casual setting, always be polite and apologize when entering a conversation that wasn’t directed to you.